Jolt your new product results
Nov11

Jolt your new product results

Looking for a way to accelerate your new product results and get more from your new product processes? Here are three steps you can take to caffeinate your innovation. 1. Narrow your focus While concentrating too hard on one thing can cause you to mistake the forest for the trees, that’s hardly the problems in companies today. No, people are normally spread to thin – dealing with anywhere between five and ten projects at the...

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Language that sells
Oct14

Language that sells

You may have the greatest new product or service in the world, but if you can’t get buyers’ attention and communicate in their language, you will struggle with accelerating new product development. Here are four levels that your marketing and sales must follow to effectively capture customers’ attention and lead them through the buying process. 1. Strong Benefit Research shows that multiple benefits weaken the...

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Is multitasking getting us anywhere?
Oct04

Is multitasking getting us anywhere?

Chief Executive Magazine recently took leaders to task in an article that hits one of the problems of multitasking on the head. What message does multitasking send to those around us? Multitasking, whether as an organization or individually kills focus and reduces productivity and innovation and among other areas the development of new products. The real underlying issue is that we delude ourselves into thinking that activity is...

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Is the internet hurting your innovation?
Sep13

Is the internet hurting your innovation?

In his new book, The Shallows: What the Internet Is Doing to Our Brains, Nicholas Carr, outlines several ways that the always on, 24/7 nature of the internet is a double-edged sword – providing us with unprecedented access to information while at the same time slashing our attention span, re-wiring our brains, and slowing intellectual development. A diet of social media isn’t exactly conducive to the contemplative life...

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Invisible gorilla of unmet customer needs
Aug24

Invisible gorilla of unmet customer needs

In their new book, The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, Chabris and Simons share a story where study participants were tasked with counting the number of times a basketball was passed during a one-minute film. Halfway through the film, someone in a gorilla suit walks through the picture while beating his chest and them leaves. The amazing thing is that half of the participants were so focused on the task...

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