Consultant’s Corner

Consultants talking to Consultants

Below you’ll find the posts from Elephants at Work from the Consultant’s Corner. Making the decision to be an entrepreneur or consultant is a big step.

The articles included in the Consultant’s Corner contain information that I believe will help you become better at delivering your service or product to your client or customer. They are written by consultants who are willing to share with you their insights into making their business work.

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Reading time: 7 – 12 minutes Today, I have the pleasure of interviewing and sharing a basic guide on Effective Networking that was developed by Steve Royal of Royal Associates. His company provides a unique problem-solving process called “Prioritized Problem Resolution (PPR).”  As experts in problem solving, the organization provides the process to the people who are experts in what they do. Together, problems are resolved in a way that they will never occur again – maybe we will see evidence of it in his guide! Steve, why did you develop the Effective Networking Guide? Having attended numerous networking events ...

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Reading time: 2 – 4 minutes The notion of becoming safe – what does it mean to you? Does it involve being at home? Not just physically at home, think about emotionally being at home….with yourself. While I was climbing the corporate ladder, I always thought I was at home, but I was not. I was more caught up in the excitement of the moment or striving to do what the company or my boss wanted. My life revolved around my work. I had very few outside friends and activities because I was a workaholic and an over achiever. I ...

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Reading time: 3 – 4 minutes I look at a lot of websites every week. There are a number of reasons I go to someone’s website -I might be getting ready to meet someone in person, have a conversation by phone or I am researching a company for my new AssessmentRatings.com website. Regardless of the reason, there are a number of things I notice that tell me something about the person or business and how they treat their brand. Your web presence is a direct reflection of how you communicate to your customers. Here are my top ten pet peeves: ...

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Language that sells

Reading time: 3 – 5 minutes You may have the greatest new product or service in the world, but if you can’t get buyers’ attention and communicate in their language, you will struggle with accelerating new product development. Here are four levels that your marketing and sales must follow to effectively capture customers’ attention and lead them through the buying process. 1. Strong Benefit Research shows that multiple benefits weaken the effectiveness of a benefit statement. A single strong benefit is always more compelling. What is the primary way your product or service benefits the customer? What problem does it ...

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Reading time: 3 – 5 minutes Lately, I have been challenged by a problem. The trouble with it is that it is something I really want to do and I keep running into roadblocks. When is the last time you faced something that seemed to be impossible to conquer? Do you find that you doubt yourself? In the past, my motto has been to go with the path of least resistance. Roadblocks might be telling you to move on. The energy you expend making something work that is unworkable can very draining. Then there is the adage, nothing good in ...

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