Two things set successful consultants and entrepreneurs apart
Jun11

Two things set successful consultants and entrepreneurs apart

The excitement of being an entrepreneur…and the self-doubt of can I do it. It is easy to second guess ourselves. It takes more than an idea. Today, Bob Lurz and I were at RochesterWorks to present “what it means to be a consultant” and to let the group know that the Rochester Professional Consultant’s Network (RPCN) is a place to 1) network, 2) learn and 3) find support. The room is filled with about twenty...

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The three elements of branding – simple, yet complex
Apr09

The three elements of branding – simple, yet complex

Personal or business branding awareness is an essential piece to communicating effectively to others – that includes your customer, client and employees. If your message is off or misunderstood, it can take a lot of time, money and repositioning to reconnect with your target audience. At our RPCN speaker’s forum, Amanda Atlman of A3 Design shares her three elements of branding: Brand Awareness. You have to know your...

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Why imperfection and transparency are the cornerstone of branding
Mar15

Why imperfection and transparency are the cornerstone of branding

Prediction: Personal transparency is something you will have to deal with over the next 10 years. It is applies not only to your everyday life, it applies to businesses and will probably be the biggest denominator in building a brand. Let’s start with a definition of transparency. I found something that Aaron Sylvan said in his Transparency.is/blog compelling: The first step of Transparency is being able to “see through...

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Trust is the glue to connecting
Feb08

Trust is the glue to connecting

How do you know when you should trust someone who wants to do business with you? It could be a colleague, client, vendor, or consultant. You may be looking for their assistance or you want to help them. It could backfire. We have all had one of those experiences. I just got out of one. If you have an unpleasant experience, does that mean you should stop trusting people immediately or is this a great opportunity to figure out where it...

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One author’s journey to write a book
Jan27

One author’s journey to write a book

I met him several years ago when he was a client of mine. When he left the corporate world to start his own business, he called me up and asked for some advice and support. Today, Mike Dalton is a successful consultant who just wrote his first book – and he contributes to Elephants at Work. I had the honor of seeing an advance production copy to give feedback. It is fascinating to learn about how someone gets a book written....

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