Help Absolutely Abby’s 2015 Tour Be Successful

I met Absolutely Abby a couple of years ago when she came to Rochester, NY. Since then, she’s been back three times. Two months ago, I moved to Charlotte, NC and she’s already been there too.

Absolutely Abby and Lynn Dessert

Absolutely Abby and Lynn Dessert

Abby is on a mission. It’s very simple. She wants to help one million (1,000,000) people get back to work. She figures she has said no to at least that many when she was a recruiter and could only hire one person for a job. She’s looking to pay it forward by helping others be successful.

Talking to that many people is a lot of work. It requires her to travel across the country and find places and organizations where she can speak and share her secrets. She has lots of secrets to share – I have heard most of her presentations and every time she leaves people in a better place to land their next job. She tells them what companies and recruiters won’t tell you. Armed with that information, it puts you in a better position to navigate murky job hunting waters.

Here are some of the articles I have shared over the years about her talks:

To continue her work, she needs the support of YOU and OTHERS. Every bit helps – just a $5 pledge from 15,000 people would help her reach her goal of $75,000.

I spoke with her today about not knowing she had the crowd-sourcing campaign running because we’ve become friends. If I don’t know, then I know others don’t know. She says asking for help is uncomfortable. I get it. You get it. The only way we can help someone feel good about asking for help is to help them when they do ask.

I like to think of my personal contribution as a pay it forward. I have not needed her help personally because I am not out of work. However, I have worked with many people who have benefited from her sage advice. I am sure you have too and if not, all the more reason to keep her on tour to get to your friends, family and colleagues.

There are only a few days left for YOU to make a difference and pay it forward to someone who is looking for work.

Here’s what I’m asking you to do to help Abby reach 1,000,000 people:

  1.  Visit Absolutelyabby.com/tour2015 and watch the video.
  2. Share this link on your LinkedIn, Facebook and Twitter profiles and tell them why contributing $5 will help one million people get back to work.
  3. Blog about how Abby’s efforts help our workforce to become stronger.
  4. Share the site via email with everyone that you know that can afford $5 –family members, employed friends, college alumni, etc. Ask them to give $5 and to share the link on their LinkedIn, Facebook, and Twitter profiles.

Know that when you’re done, you have paid it forward to someone who needs help to find a job and will be thankful for your generosity.

Lose the Career Objective Statement on Your Resume

It is passé. Bottom line: having a career objective statement on your resume does not tell the interviewer anything about what you can do for the company. A career objective statement is all about you and the company wants to know what you can do for them NOW.

It may sound cold, but the fact is fewer companies are looking for stellar talent that they can grow internally. In the past, when companies where fueling management development programs an objective statement on your resume might have served well to identify you as someone who could be groomed or had high aspirations of a steep career trajectory. Here’s an example of a career objective statement:

Seeking a role to advance to a Senior Management position in a technology based company.

This statement implies you are seeking a company that can meet your needs – career advancement. Times have changes, the trend is career growth comes from moving from company to company which makes this statement obsolete.

What Replaces the Objective Statement on Your Resume?

It is far better to state your value proposition or what skills, results, relationships or competencies that you bring to the company that is unique or worth them hiring you. Your opening statement must grab the interviewer’s attention or guess what…you are in the deep six pile.

One of the best ways to write a killer value statement is to look at your list of accomplishments and think about which one of those might be applicable to the company you are sending your resume to. With a little rework, you can craft a new killer value statement for each resume!

The point of a resume is to get noticed – and be asked in for an interview. When you lose the career objective statement on your resume, there is an opportunity to put your best forward in the place that counts – the beginning paragraph of the page. Tailoring your resume to the job or company shows you put some thought into demonstrating on your resume that you understand the job requirements and have a good idea how to make a positive impact.

Absolutely Abby Coming Back to Rochester, NY

Absolutely Abby in Rochester NY

Absolutely Abby in Rochester NY

This will be the third time that Absolutely Abby will be speaking to job seekers in Rochester NY. People love her, love her advice and no-nonsense way of telling it like it is when it comes to conducting an effective job search.

Besides doing her talks, she is holding a contest and there will be two lucky winners – one man and one woman – awarded a Career Makeover! Winners will be revealed on July 23rd (see below). The support that each winner will receive is phenomenal:

  • A makeover sponsored by a local makeup artist 
  • A professional hair styling at a local salon  
  • One (1) “Capture a Recruiter” consultation session with Absolutely Abby 
  • One (1) signed copy of “Absolutely Abby’s 101 Job Search Secrets” and “Absolutely Abby’s Top 12 Interview Questions Exposed” 
  • Five (5) of Absolutely Abby’s teleseminars
And there will be eight (8) Semi-Finalists, each will receive: a signed copy of “Absolutely Abby’s 101 Job Search Secrets” and “Absolutely Abby’s Top 12 Interview Questions Exposed” and access to 5 Absolutely Abby teleseminars.

Absolutely Abby Schedule for Rochester

Here is her schedule for the next couple of weeks, be sure to call ahead if reservations are required.

Monday, July 7, 5:30 pm at ABCPNG.  “Secrets Recruiters Don’t Want You to Know.” First Unitarian Church, 220 South Winton Rd, Rochester 14610.  There have been record crowds at this event with  300 seats and room to stand!

Wednesday, July 9, 2:00 pm at RochesterWorks.  “Secrets Recruiters Don’t Want You to Know.” 255 Goodman St N, Rochester 14607. 

Friday, July 11, 2:00 pm at The Central Library of Rochester & Monroe Counties.  “Secrets Recruiters Don’t Want You to Know.” Kate Gleason Auditorium, 115 South Ave, Rochester 14604. Register: Business/Social Sciences Division on 4th floor, by phone 585-428-8130, or online www.libraryweb.org

Tuesday, July 15, 9:00 am at New Horizons.  “Don’t Just Think Outside of The Box . . Think Outside of The World!” The Episcopal Church of the Incarnation, 1957 Five Mile Line Road, Penfield 14625.

Thursday, July 17, 9:30 am at The August Group. “Taking Your Job Search by Storm in 2014.” Medaille College, 1880 South Winton Road, Cambridge Place, Rochester 14618.

Monday, July 21, 6:30 pm at Fairport Public Library. “Success for the Seasoned Search…… The Benefit of Being Overqualified.” 1 Fairport Village Landing, Fairport 14450.

Wednesday, July 23, 2:00 pm for Total Career Makeover. “How to Interview Like A Rock Star.” Webster Parks & Recreation, 1350 Chiyoda Drive, Webster 14580 (Multipurpose Room 1+2+3). Register and vote at www.TotalCareerMakeover.org.

If you miss any of these events, look for recaps on Elephants at Work in the next several weeks.

Three Job Hunting Strategies to Landing a Job

The process of landing a job is not something that everyone does every day…that is unless you have been out of work for a while. Let’s say you just graduated from college or perhaps you have gotten laid off from your employer and have not been in the job market for eons. There are three job hunting strategies that I would recommend you focus on. No doubt there will be competing priorities, but these really do make a difference.

Join LinkedIn and Actively Work the Process

When you first join LinkedIn, it can be overwhelming and let’s face it a bit intimidating. Just remember that everyone on LinkedIn started where you did – with nothing. Set small goals and as you make them, you can set bigger goals.

Let’s talk about what those first few goals should be:

Creating a compelling profile helps you with landing a job.

Your profile is the first thing someone will look at when they land on your page so the information you share should address the reason you are on the site. For example, you may be looking for job, accepting consulting assignments, wanting to connect with colleagues, or providing business and professional services. The clearer you are, the easier it will be for someone to know if you are the right person they want to connect or talk to. Here are some tips for creating a compelling profile:

Tell a story about your professional career. Here’s your opportunity to share your experiences, talents, skills and career progressions. Avoid copying your resume into your online profile – use this space to expand what traditionally goes on a resume. Note: you do want to have a good resume prepared as part of your arsenal.

Post a current photo.

The fact is you will get more requests to connect with a photo than without one. Why? People may be suspicious and assume that your profile is bogus. Make sure your picture is professionally done – this is not the time to use your Facebook photo.

Join special interest groups and actively engage in the discussion.

LinkedIn limits you to 50 groups. Consider joining 5-10 to start. Seek out groups where people congregate that you want to meet – it may be in your area of expertise or a regionally based group. Follow the conversations and jump in when you have something to add. This is how people begin to know and trust you. When they trust you, they will reach out to you – sometimes offering help.

If you do these two things when you first join LinkedIn, you will be surprised how comfortable you will get within a matter of weeks.

Knowing where to find the jobs helps you with landing a job.

The strategies for finding a job have changed dramatically over the last ten years. My advice – there are two places to find jobs: online and through networking. At the top of the list for job hunters is LinkedIn. Most recruiters use LinkedIn to data mine their candidates – that is why having a compelling resume is important.

The places to look online for jobs are easy to find, in fact, I have a list of them here. Many of the online services overlap each other, so pick a few that work for you.

The thought of networking petrifies many people. Why? It requires you to put yourself out there in the public and fear of being judged for saying the wrong thing gets in the way. Make no mistake; networking is a skill that requires practice for most of us. When you practice your networking skills, you build confidence as you become more proficient. This confidence is a necessary ingredient in the last area you want to focus on: interviewing skills.

Nailing the interview means landing a job.

If you are getting invitations into companies and you are not able to seal the deal, your interviewing style may be hindering your success. Because you don’t get a chance to “practice” interviewing as much as networking, nerves can set in quickly. There are a few things you want to accomplish in the interview process:

  1. Establish rapport immediately. After all, you are selling yourself to the company. In any sales relationship, you can make or break a connection with someone in a matter of seconds.
  2. Provide the information to your interviewer in a way that they want to receive it. Listening to what they ask and how they ask it will give you clues to how to answer your question.
  3. Move the interview to a conversation. The question and answer format is formal and stiff. When you move the discussion to a conversation, everyone relaxes.

Remember you are interviewing them to see if the company fits YOUR career path too. Making a bad decision about your next move can be a disaster.

As you have probably realized, landing a job takes a lot of work. Even with these three strategies, you will be spending a lot of time updating information, building skills and selling yourself. Just know, that if you need help, ask for it or get it.

Upping your Response Rate: Focus on Ask

When you are ready to connect with someone you don’t know or want to be on the priority list of someone you do know, the way to up your response rate is to focus on the ask. It doesn’t matter if you are a job hunter, sales person or trying to get work done within an organization, if your ask is not compelling, chances are your request will slide down the priority list.

Let’s start with an example of what not to do:

I wanted to know if you would be receptive to conducting an informational interview with me — I would really appreciate your counsel and advice.

Thank you for your consideration!

You may be saying, that sounds like a great request, what’s wrong with it. I’ll tell you as I give you some hints about refining the “ask” to be more compelling:

  1. Always fashion your ask with addressing what’s in it for them. Granted, you are asking for someone to do something for you and the secret is to engage them so that there is something in it for them. In the example, there is nothing compelling me to jump and say…yes, I want to meet this person!
  2. Be specific about what you want to do so that the person you are requesting time with knows what they are getting into. In the example, I really don’t know what he wants – in fact I responded by saying that informational interviews are usually with people in companies who are hiring and I am not hiring. Or does he want to learn about starting his own business? Or is he really saying to me…I want to meet you and get free advice? If that’s the case, don’t ambush the person you want to me…it never goes well.
  3. Avoid a form letter. All this adds up to is a form letter. Where is the personalization? This note could be sent to anyone.
  4. Follow through on your note. I received this note and responded maybe a week later (because it was not compelling) and never heard back. Cross that off the list.

Here’s a redraft of that letter that would have gotten my attention pronto:

Hello Lynn,

I have thought about starting my business and I wanted to know if you would be receptive to conducting an informational interview with me. There are a few areas that I would like to explore – start-up costs and how to get my first clients. I know that you have worked independently for over 13 years and would really appreciate your counsel, advice and suggestions on how to get more information.

I’ll give you call in the next few days to check on your availability.

Thank you for your consideration!

Which note or ask would you respond to?

Tips to Adapt to Tough Economic Times

istock_000001275566xsmall-150x150I wanted to share insights C. Michael Reimringer recently shared with a networking group about how to cope and adapt to tough economic times. As he noted to me privately, many of these same actions were taken by our elders during the Great Depression. In 2008 our economy experienced similiar challenges and as you work your way back to getting on your feet, his comments may spark ways for you to adapt in your own life.

The new reality of jobs in the United States is we must adapt. Education, certificates, and accomplishments matter less as we get older (older than 21!!). Open our minds and explore all options. Reduce expenses wherever we live – when and if we find a job, it’s a bonus! Have fun cheaply!

All things we are already doing, however reluctantly, but now we actively plan and do deliberately now and forever more. Adapt to:

Less income by spending less:

  • Compare and reduce expenses depending on the options we choose,
  • Move to less expensive housing if feasible,
  • Cook and eat at home more,
  • Entertain by sharing a meal with friends and play cards or a board game or watch TV,
  • Exercise and eat healthy to reduce health care expenses,
  • Keep our current clothes, car(s), electronics, etc, working by repairs,
  • Buy used clothes, cars, and electronics rather than new or do with less,
  • Eat out for lunch once a week at a local restaurant rather than dinner,
  • Borrow movies and music from the local library rather than buying new,
  • Drive less to save gas and reduce car repairs by combining errands and shopping closer to home,
  • Explore new ways to reduce expenses and involve your family in the process if they are present.

Jobs reality by job hunting differently:

  • Talk with friends, family, current and former coworkers to find contract, part time, and full time jobs,
  • Job hunting by submitting electronic resumes usually does not work so don’t spend much time on it,
  • Job hunting depends on networking with people you know or meet and ask about jobs they may know of,
  • Jobs may be part time, contract, or full time,
  • Jobs may or may not be in work you want, enjoy, or have previous accomplishments and experience,
  • If you have a particular specialty, explore consulting or contracting in a different city or a different state,
  • Take advantage of RochesterWorks! and public libraries by using their resources,
  • Join one or two jobs networking groups, meet people, explore possibilities,
  • Move to a different city IF you receive a job offer, evaluate all options, and your family agrees it is viable,
  • Explore new possibilities (franchise?) and involve your family in the process if they are present.

Recognize and appreciate our own value and everyone around us regardless of money or job (if any):

  • Find joy in going out with family or friends to a park, picnic, or reduced price entertainment,
  • Find joy in belonging to a faith community or any other type of community and being active in the group,
  • Find joy by going for a walk every day even if our health only permits a 5 minute walk,
  • Find joy by talking with our health care provider and increasing our daily exercise gradually to 45 minutes,
  • Find joy by spending time with friends, family, and people we know,
  • Find joy by doing volunteer work with children in city schools to improve their reading and math skills,
  • Find joy by joining a choral group and singing at nursing homes and other locations,
  • Explore other things you have never tried and involve your family in the process if they are present.

As you face tough economic times, are there any tips that have worked for you?

Who, What and Why before the Resume

istock_000002137707xsmallTransitions are difficult for job hunters and career changers. You often fret about getting things right and defining what is the most important thing to get done first. Frustration and confusion sets in early, especially when everyone you ask has an opinion…and it is different.

More often than not, the resume rises to the top because it is your calling card or introduction to a potential company or recruiter. Without a strong resume, you can’t get that coveted interview … right?

The resume is easy to fix or tweak quickly. But you’ll soon realize that everyone has an opinion especially when you ask people who are not professional resume writers.

When I look at the resume, it sometimes become obvious why you are not getting contacted for jobs. It is quite simple – your resume fails to tell your story or to peak the interviewer’s interest. More time and attention has been spent on wordsmithing than being clear about who you are, what you want, what you have to offer and why you are the best person for that particular job.

Once you become clear about who, what and why – you narrow the job choices. You focus your efforts on jobs that meet your criteria instead of applying to everything that remotely sounds like you.

You have probably heard some advice about casting a wide net; I recommend a narrow net provided you are clear about who, what and why. Too much time is wasted chasing job opportunities that are not a good fit personally or professionally.

So, let’s get back to the who, what and why. At first you may say, I know who I am and what I want. If that is true – is it reflected in your resume and actions? Or do you find that you are schizophrenic in your approach? Ask someone who doesn’t know you well that will give candid feedback. No tip toeing around here.

If you are clear, anyone should be able to pick up your resume and know exactly what kind of job or career you want in life. If it is not clear, don’t worry – you are not alone.

When you go through any type of transition in your life – a loss of job, divorce, move to a new area or other significant change, take an opportunity to recreate or cast your life in a different way. Even if you are happy with your life, it is a time for reflection and reaffirmation.

Once you become clear, that’s the time to put it all down on paper.