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From the category archives:

Personal Branding

Two things set successful consultants and entrepreneurs apart

by Lynn Dessert
SWOT Analysis

Reading time: 5 – 8 minutes The excitement of being an entrepreneur…and the self-doubt of can I do it. It is easy to second guess ourselves. It takes more than an idea. Today, Bob Lurz and I were at RochesterWorks to present “what it means to be a consultant” and to let the group know [...]

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The three elements of branding – simple, yet complex

by Lynn Dessert

Reading time: 3 – 5 minutes Personal or business branding awareness is an essential piece to communicating effectively to others – that includes your customer, client and employees. If your message is off or misunderstood, it can take a lot of time, money and repositioning to reconnect with your target audience. At our RPCN speaker’s [...]

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Using Alerts and Twitter to monitor your personal brand. Experts – need some help on this one!

by Lynn Dessert

Reading time: 4 – 6 minutes A reader wrote a question about using Google Alerts to monitor your online reputation with Twitter. It is a problem I have not encountered and decided to do a little research. Maybe a reader has a better answer. Here is the question: Curious: the Google alert I placed for [...]

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Why imperfection and transparency are the cornerstone of branding

by Lynn Dessert

Reading time: 5 – 8 minutes Prediction: Personal transparency is something you will have to deal with over the next 10 years. It is applies not only to your everyday life, it applies to businesses and will probably be the biggest denominator in building a brand. Let’s start with a definition of transparency. I found [...]

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Reputation: What is it and why it is important to manage it

by Lynn Dessert

Reading time: 4 – 7 minutes How well do you know what your reputation is with your co-workers or customers? If you had to describe yourself in one word, what would it be – not many words, just one. Write it down. I know it is hard. We do not like to think of ourselves [...]

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Do you know how to monitor your online reputation?

by Lynn Dessert

Reading time: 5 – 8 minutes ORM or Online Reputation Management is a fast growing segment in business and personal branding. Not surprising as the internet stores a wealth of information on you, your friends and family, customers and employer, really just about anybody. People you meet socially or professionally for the first time will [...]

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Don’t let self-doubt get in the way of promoting yourself

by Lynn Dessert

Reading time: 2 – 4 minutes Self-promotion. We hate to do it, but it is a necessity if you want people to learn about what you do or what you have accomplished. No one is going to come knocking on your door if he or she does not know what you have to offer. I [...]

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One author’s journey to write a book

by Lynn Dessert

Reading time: 8 – 13 minutes I met him several years ago when he was a client of mine. When he left the corporate world to start his own business, he called me up and asked for some advice and support. Today, Mike Dalton is a successful consultant who just wrote his first book – [...]

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Brand yourself through blogging: Basic lessons

by Lynn Dessert

Reading time: 6 – 9 minutes Last week I commented on Alan Collin’s Blog, Success in HR. The article was Blogging to Advance your HR Career: Part One. I was excited when I read the title hoping to find some pearls of wisdom that Alan would share with his readers. After all, I have only [...]

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