Reading time: 2 – 3 minutes
Here’s a 3 part interview with Business 901′s Joe Dagger where we discussed applying Theory of Constraints to innovation, the Customer Value Lens, and open innovation as a tool to elevate the innovation bottleneck. Joe normally focuses on applying Lean methodologies to marketing, but he’s big on the subject of innovation and has recently been expanding his reach to include more TOC content.
It’s also available in eBook format at Business 901.

Mike Dalton's Guided Innovation Group, works with companies that want more impact form new product innovation in less time. Clients credit Mike with helping them double new product profits and cut time to market by more than half.
He's also the author of the book Simplifying Innovation: Doubling speed to market and new product profits - with your existing resources. You can download free sample chapters at Simplifying Innovation.
Prior to starting the Guided Innovation Group, he had 24 years of experience growing new and existing businesses as a general management and business development executive for the industrial polymer division of the multi-billion dollar S.C. Johnson & Son family of companies. He holds an MBA in marketing & finance from the University of Chicago and a chemical engineering, gas, and energy technology degree from the Illinois Institute of Technology.
You can learn more about getting more impact from your innovation by visiting Guided Innovation where they offer an array of reports and other free innovation resources.
Michael has written 30 awesome articles for us at Elephants at Work