Purpose in Innovation

Simon Sinek’s TED presentation, is a must see for any leader and anyone trying to grow through innovation. The presentation, part of the promotion for his book Start with Why: How Great Leaders Inspire Everyone to Take Action,” is quite simply an explanation of why some companies inspire followers rather than just satisfy customers.

Sinek presents something he calls the golden circle – why at the center, followed by how in the second ring and what in the outer ring. While most companies communicate from the outside in, it’s much more powerful to start with why. Companies like Apple, leaders like MLK, or even inventors like the Wright brothers, all started with a powerful purpose first.

By starting with why, they were each able to create a passionate following of like-minded people. Microsoft is buttoned down and business-like, but Apple is all about being different. While lot’s of people use Microsoft products, few are passionate about them. Few people wait in line to be the first to own the latest Windows computer – quite the opposite for Apple. Of course, the growth rates and share prices show the impact that passion has had.

Enjoy the video and let me know what you think.

This article appears by permission of the author and was originally published on his Simplifying Innovation blog.

Dalton on Innovation

Mike Dalton is the author of Simplifying Innovation: Doubling speed to market and new product profits – with your existing resources


Author: Michael Dalton

Mike Dalton's Guided Innovation Group, works with companies that want more impact form new product innovation in less time. Clients credit Mike with helping them double new product profits and cut time to market by more than half. He's also the author of the book Simplifying Innovation: Doubling speed to market and new product profits - with your existing resources. You can download free sample chapters at Simplifying Innovation. Prior to starting the Guided Innovation Group, he had 24 years of experience growing new and existing businesses as a general management and business development executive for the industrial polymer division of the multi-billion dollar S.C. Johnson & Son family of companies. He holds an MBA in marketing & finance from the University of Chicago and a chemical engineering, gas, and energy technology degree from the Illinois Institute of Technology. You can learn more about getting more impact from your innovation by visiting Guided Innovation where they offer an array of reports and other free innovation resources.

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